Lyubomir Kolev
Jul 23, 2023
The Economical Power of UI/UX/Product Design: How Design Investment Reduces Costs and Boosts Efficiency
Unlock cost-saving superpowers with UI/UX/Product Design. Thrive with Pixelheart.
4+
Years of experience
35+
Satisfied clients
40+
Successful projects
14+
startups
01
services
I offer full-cycle design services
… but I’m not afraid to dive into project management, copywriting, business modeling, talking with clients, financing, selling, no-code development, AI implementation, or whatever else your project needs to succeed. I go all-in on everything.
Branding
We provide comprehensive branding services, tailored to make your brand stand out. Our approach combines in-depth understanding of your business, creative strategy, and engaging design, aiming to build a powerful and authentic brand identity. Our services encompass brand strategy, brand identity design, brand voice development, brand collateral design, and brand guideline creation. Whether you're a startup establishing your identity or an existing brand looking for a refresh, we're here to bring your vision to life. Let's create a brand that resonates with your audience and aligns with your business objectives.
Web Design
Graphic Design
UI/UX Design
Product Design
UX Research
Branding
We provide comprehensive branding services, tailored to make your brand stand out. Our approach combines in-depth understanding of your business, creative strategy, and engaging design, aiming to build a powerful and authentic brand identity. Our services encompass brand strategy, brand identity design, brand voice development, brand collateral design, and brand guideline creation. Whether you're a startup establishing your identity or an existing brand looking for a refresh, we're here to bring your vision to life. Let's create a brand that resonates with your audience and aligns with your business objectives.
UI/UX Design
My design approach follows a step-by-step process—though not always in order—tailored to understanding multiple stakeholders and crafting seamless user experiences. I start by building a customer profile, mapping the user journey, and brainstorming ideas. From there, I move into sketching, scrappy wireframing, prototyping, and running design sprints to test usability and concepts.
I focus on designing intuitive interfaces that are both visually appealing and easy to navigate, ensuring a smooth and satisfying user experience—yet always aligned with business goals.
Beyond aesthetics, I measure success through key metrics like Feature Adoption Rate, User Engagement Metrics, Customer Retention Rate, and Net Promoter Score (NPS) to ensure designs drive real impact.
Whether it’s a website, mobile app, or digital product, my goal is to create user-friendly layouts that boost engagement and conversions. If you’re launching something new or refining an existing product, I’m here to help.
Product Design
My product design approach is centered on understanding user needs, spotting market opportunities, and crafting innovative solutions that address real problems. I design products that are not only visually compelling but also highly functional, intuitive, and aligned with business goals. By leveraging the newest technologies and optimizing resources — time, budget, and team efforts— I ensure efficiency without compromising quality. From conceptualizing new products to refining existing ones or designing for an entire product line, I focus on creating solutions that enhance the user experience while maximizing impact. No matter the stage of your product, I’m committed to delivering exceptional, future-ready results.
UX Research
I employ a range of methodologies to gain insights into user behaviors, needs, and motivations. Whether you're a startup looking to understand your user base, or an established company aiming to enhance your digital products, my UX research can provide the data-driven foundation for effective design decisions.
Web Design & No-code programming
I leverage Web Design & No-Code Programming to create, refine, and optimize digital experiences that are both visually compelling and highly functional. Whether you have a scrappy landing page or a highly ineffective one, I’m here to analyze, improve, and even build from the ground up. By combining modern design principles, no-code tools, and strategic methodologies, I ensure your website not only looks great but also drives engagement, conversions, and business success—all while saving time, resources, and development costs.
Branding
My approach to branding & rebranding blends an in-depth understanding of your business, creative strategy, and engaging design to build a powerful and authentic brand identity. My services include brand strategy, identity design, brand voice development, brand collateral design, and brand guideline creation.
Whether you’re a startup establishing your identity or an existing brand in need of a refresh, I craft cohesive, memorable, and impactful brand experiences that resonate with your audience and align with your business goals. If you’re looking to create or redefine your brand, I’m here to bring your vision to life.
Graphic Design
I harness the power of color, typography, imagery, and layout to design visuals that captivate audiences and strengthen brand messaging. Beyond aesthetics, I apply design heuristics to ensure clarity, usability, and strategic impact. My expertise extends to creating high-converting ads, manipulating images, and crafting visuals optimized for various platforms—whether for digital or print.
From logos and marketing collateral to social media graphics and ad creatives, I design with both engagement and functionality in mind. Whether you’re a startup building a strong visual identity or an established brand ensuring consistency across marketing efforts, I deliver designs that not only look great but also drive results.
About me
02
my process
03
My design journey: From a spark to impact
Explore my three-step design process.
01
Discovery & Research
This is the foundation of my design process. I begin by understanding your business, goals, and audience to determine how I can help. With AI systems, structured processes, inspirational sources, tools, and ideas, I gather and analyze data to uncover valuable insights. This guides my design decisions and helps create the best plan moving forward.
02
Concept & Design
Based on my research, I craft a unique design strategy tailored to your needs. I blend insights, experience, human creativity, AI precision, and powerful design tools to create compelling visuals that truly resonate with your audience. My focus is on functionality, a minimalistic yet captivating aesthetic, and a seamless user experience — all while ensuring your business achieves its goals without compromising my core values.
03
Iteration, Delivery & Measure
Something always happens — that’s why I stay agile. Plans evolve, and I adapt while staying focused on the goal. Once the initial design is complete, we review and refine it using AI, online tools, study groups, user testing, and concept validation. Through multiple iterations and your final approval, I deliver a design solution that makes you say, “Phew, you’ve got my back.” This approach ensures a product that truly reflects your vision and resonates at its core.
04
Communication & Teamwork
Oops, I meant 4 steps. I believe great design is built on strong communication and teamwork. Transparency, open discussions, and continuous feedback create a space where ideas flow, evolve, and improve. I actively listen, challenge assumptions, and refine concepts together with you, ensuring every decision aligns with the bigger picture while maintaining autonomy. Just like a united team can move mountains—“Сговорна дружина планина повдига”—our collaboration turns challenges into opportunities, making the end result not just good, but truly impactful.
Portfolio
04
Testimonials
04
The pixelhearts are in the air
Explore what clients and co-workers think about me
If you are looking for a proactive designer with clean and stylish concepts with dedication to each detail then Lyubomir is the right person! We have been working together for more than two years and his designs are loved by our clients!
Emil Atanasov
Founder; Author, IT Consultant | Lancelotmobile
Lyubo is very passionate about what he does and is always full of ideas. After every creative meeting with him, I feel more energized. He's also very organized (which I'm not), responsible, kind, thoughtful, easy to get along with and always ready to help.
Veselin Tonov
Founder & CEO | Epic Media Group
Lyubomir Kolev did absolutely excellent work for us. We appreciate the extra time and effort he spent getting the logo the way we wanted it, taking in consideration every feedback we had. I will definitely promote his services to others in need and will continue to work with him on our future projects. Thanks, Lyubomir!
Spas Biyarski
Co-founder & CEO | Codeworks
The design service, that Lyubo, gave me was excellent. We discussed every aspect - from that what interests and preferences I have to the smallest detail of my work and the direction right now, in which I want to develop. There were made a couple of designs of logos and business cards till the point we decided, which best represent me as a specialist. I want to add that the process is happening fast and reliably - after I go new idea the design modification took around a day or two and for sure, that wasn’t easy.
Aleksandar Stefanov
Orthopedic traumatologist
Lyubomir is professional at what he does. After every our meeting I get even more inspired to get better at what I do.He is very creative, open-minded and responsible. I highly recommend him if you want to get your business to the next level!
Slavi Vladikov
Social media manager
& Influencer
& Influencer
I can give only a positive feedback for my work with Lyubomir. He took care of the design education process and did not understimate me for once. He showed me the right way of designing without taking my room of making mistakes and learn a lot from them. For me, it was a pleasure working with him. He is not only a mentor, but also a friend. :)
Mia Naumova
UX/UI designer
Worked with:
my Blog
06
Explore recent posts and valuable resources
Need a designer to deliver results?
I’d love to hear from you! Whether you have a product idea, need help structuring your designs, or something else, I’m here to bring it to life. From concept to creation, let’s craft designs that everyone will love and connect with.
Contact details
Phone
+359 88 359 07 99Book a consultation
Free 30 min consultatonStay Connected
Let’s keep the conversation going! Follow us on social media to stay updated on our latest projects, design inspiration, behind-the-scenes moments, and more. I’d love to connect and engage with you all!
Frequently Asked Questions
How does Studio PixelHeart differ from other UX, web design and design agencies?
Studio PixelHeart stands out from other UX, web design and design agencies with its distinctive approach to design and its wide network of experts. Our network of designers and developers are committed to providing innovative and personalised solutions tailored to the specific challenges of our partners.
In our design methodology, our network of designers thorough UX research, including design testing, validation, and iteration. This focus enables us to create digital products and user interfaces that are not only visually appealing but also user-centric.
What sets us apart from other UI/UX design agencies is our proactive and collaborative partnership approach. We immerse ourselves deeply in our partners’ industries and businesses to fully understand their needs and objectives. This allows us, as skilled UI/UX designers and researchers, to develop solutions that genuinely enhance business goals.
Moreover, our commitment to delivering the highest quality is steadfast. We assign dedicated teams to work exclusively on one client’s project for up to 40 hours each week, ensuring our partners receive the undivided attention and dedication they deserve.
How do you work with clients and what are your processes as a UX agency?
At PixelHeart Studio, we’ve honed our UI/UX design processes to maximize efficiency, ensure timely delivery, and facilitate direct engagement with our partners. Our network of design experts dedicate themselves to a single project at a time, committing up to 40 hours per week, allowing for direct and streamlined communication with our clients without any intermediaries.
Every project kicks off with strategic meeting aimed at understanding the specific needs and goals of our partners. This is followed by in-depth UX research involving current and potential users to gather insights into their motivations, needs, and pain points. We also conduct thorough analyses of the business environment and adhere to industry best practices. If the project involves enhancing an existing digital product, we perform an audit to identify strengths and areas for improvement.
Post-research, our team moves on to crafting wireframes and prototypes, laying down the core components such as information architecture and key screen layouts. The design phase follows, where we focus on crafting the UI and UX, continually testing with real users and refining the design to ensure it meets their needs and expectations. Our process guarantees that every user experience we craft is thoroughly validated and centered around the user.
At the conclusion of each UX/UI design project, we deliver a comprehensive design system that encapsulates all elements of the new platform, complete with style guides that outline colors, text styles, form elements, and spacings. We also provide a detailed report of our research findings, including recordings from tests and interviews, and analyses of designs and features.
Do you work with startups or only with B2B/enterprise companies?
Yes, at Pixel Heart Studio, we collaborate with both startups and enterprises on their UI, UX, and dev. projects. Our network of services include website or app redesign, UX consulting, design review, and developing website or apps.
We have a strong track record of working with various startups, helping them develop their products, as well as assisting B2B and enterprise companies in enhancing their user experiences. Regardless of your company's size, we are equipped to support any UX/UI design or developing the project you envision. Our network of designers and developers is committed to delivering reliable and high-quality results.
Does PixelHeart Studio help with product redesign?
Yes, PixelHeart Studio, specializes in a range of redesign services, including legacy software, mobile apps, and websites. Our UX designers are adept at crafting engaging, user-friendly experiences customized to meet your specific needs and objectives. With our expertise, we aim to enhance not only the usability and user experience of your existing digital products but also their visual appeal and brand consistency.
Our team is dedicated to ensuring that your product not only stands out from the competition but also resonates well with your customers. We are committed to delivering a final product that exceeds expectations and achieves success in the market.
How much does it cost to hire your UI/UX design agency?
At Pixel Heart Studio, our pricing varies depending on the project's size and scope. Factors such as the number of deliverables, complexity, and project timeline significantly influence the cost, which can range from a few hundred to several thousand US dollars. More complex projects that demand extensive research and designing from scratch typically carry a higher price tag than simpler projects.
We offer various contract types tailored to UX UI design projects. All our estimates are based on the required number of hours and the number of UX experts involved. For a more accurate estimate, please contact us with your project details. We aim to understand your needs thoroughly to provide a precise and tailored quote.
How do you handle working in different time zones?
As a global product design agency, Pixel Heart Studio collaborates with businesses worldwide, adeptly managing projects across various time zones. Our well-established remote work culture is designed to ensure successful and efficient collaborations. We keep our partners closely involved through weekly meetings where we discuss progress, exchange ideas, and make strategic decisions.
In addition to our regular meetings, we utilize a range of collaboration tools, including Jira, Trello, Notion, Slack and Discord, to maintain continuous communication. These tools help us stay connected with our partners and ensure that all projects remain on track for success. Our approach is focused on fostering strong relationships and achieving outstanding outcomes for every project.
How quickly can you start my UX design project?
If you have a specific project in mind, our user experience firm, Pixel Heart Studio, can initiate quickly. We start with kick-off meeting to align our teams and establish communication channels and meetings, which typically takes about a week. Following this, we move into the discovery and research phase to deeply understand your users and their needs.
Once we have a solid understanding, we proceed to design and develop the ideal solution for you. With our experienced network, you can rest assured that your project will be managed efficiently and effectively, ensuring high-quality results tailored to meet your requirements.